Personalization

Business of Mobile use is growing faster than all of web internal predictions. The trend has been that mobile business was winning. It’s now won.
The expansion of mobile internet consumption is an opportunity for business publishers and broadcasters, as much as a threat. Traditional media has invested heavily in online brand extensions, and some of them have larger audiences online than they ever had for the offline products.

“The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now in business!”